Packlims is a leader in innovative packaging solutions, specialising in sustainable, custom-designed products across various industries. Their cutting-edge technology enables lab technicians to digitally scan packaging measurements, automate data input, and significantly enhance workflow efficiency, effectively serving as their customers' eyes in the lab. With a strong commitment to quality and environmental responsibility, Packlims delivers laboratory solutions that balance functionality with eco-friendliness. When Packlims approached us, they needed a brand that not only set them apart from the competition but also reflected their positioning as a pioneer in the industry and highlighted their advanced technology. Our task was to create a branding strategy that resonated with clients in the pharmaceutical, food science, and tech sectors, underscoring Packlims' role as a forward-thinking leader in high-tech lab solutions.
Approach
After conducting in-depth research on Packlims' primary clients and competitors, I noticed that many companies in the industry rely on traditional visual elements, such as classic reds and blues, to convey prestige and trust. To differentiate Packlims and emphasise their cutting-edge technology, I opted for a more high-tech visual identity. The logo was crafted to symbolize the clarity and vision that Packlims provides, streamlining lab workflows and ensuring precision. A modern and vibrant colour palette was chosen to reflect growth, technological advancement, and forward-thinking. I incorporated flexible gradients and intricate patterns that symbolise the sensitivity of Packlims' technology, capable of detecting even the smallest changes, thereby guaranteeing accuracy and product quality. These design elements also highlight the fast-paced, innovative nature of the tech sector, underscoring Packlims' role as a leader in driving change and adapting to customer needs.
