The Newpark Hotel in Kilkenny offers a luxurious stay with a blend of traditional and modern amenities. Located in the medieval Kilkenny City, it caters to both guests looking to escape and unwind surrounded by beauty as well is also one of Ireland's top family hotels with so many attractions for all the family from fairy trails to Jurassic Newpark it has a bit of magic for everyone. The Newpark Hotel was one of our long-standing social media management clients they came to us looking to revamp their brand, they wanted to still be easily recognisable but to have a look that aligned better with their audience and helped them stand out from their competition.
Approach
When we began working with Newpark we largely stuck to their original branding however as we grew the brand we wanted to create something that reflected all of their exciting new offerings, that would connect more deeply with their target market and capture their growing standing as one of the top luxury family resorts in Ireland. We looked to their historic surroundings as well as their vast range of activities within the hotel grounds. infusing the brand with a sense of historic prestige, modern luxury, and family-friendly adventure.
Outcome
Drawing inspiration from Newpark Hotel's lush natural surroundings and sense of adventure, I crafted a rich and luxurious colour palette that anchors the brand. The typography skillfully blends the hotel's modern, fresh appeal with Kilkenny’s Celtic and medieval heritage. I designed a geometric, medieval-inspired pattern that echoes the wallpaper and decor throughout the hotel, while stamps reminiscent of vintage postcards and luggage tags add a playful touch, enhancing the sense of fun and adventure. The shield motifs, inspired by arches within the hotel and Kilkenny's historic architecture, underscore the hotel's prestige and deep roots in local history.
The brand refresh has been met with great success, significantly increasing engagement and resulting in a 121% growth in followers since the update. Over the three years of working alongside Newpark Hotel, it has been a privilege to contribute to the brand’s growth, helping it become one of Ireland’s top family resorts. Our efforts have led to a fourfold increase in followers, a DMA - Digital Marketing Award for Best Collaborative Campaign, and a new brand identity that truly reflects the luxury, quality of service, and spirit of adventure that define the Newpark experience.