The Imperial Hotel, a cornerstone of Cork’s heritage, sought to rejuvenate its restaurant and bar area with a brand that embodies both luxury and exclusivity, while paying tribute to its storied history. We partnered with them to develop the brand and interiors for No.76, a sophisticated bar that exudes a relaxed yet inviting ambiance. No.76 offers an exceptional selection of craft cocktails and fine drinks, all made from premium Irish spirits and complemented by a carefully curated wine list and live music. The brand also emphasises sustainability, reflected in both the drinks served and the seasonal menus crafted.
Approach
Given the Imperial Hotel’s iconic status as one of Cork’s earliest establishments and a historical monument, it was crucial that No.76’s brand resonated with the hotel's rich legacy while establishing its own identity within Cork’s vibrant bar and food scene. Our approach began with in-depth research into Cork’s history, aiming to seamlessly blend the bar’s historic location with its commitment to sustainability. We sought to create a brand that not only aligned with the Imperial’s high-end luxury image but also stood out as a distinct and memorable destination.
Outcome
Drawing inspiration from historical archives and illustrations of Cork, we designed a bespoke toile de jouy style pattern that served as the visual centrepiece for No.76’s brand identity. Vintage-style illustrations highlighted Cork’s historic industries—such as dairy, brewing, and fisheries—alongside depictions of Cork culture and local life and a stylised interpretation of the Cork coat of arms. This intricate pattern was not only featured prominently in the branding but was also transformed into wallpaper for the hotel and bar, creating a cohesive and immersive environment. Harmonised with a restrained colour palette and a sleek typographic logo, the brand successfully conveys both luxury and modern sophistication. The result is a brand that, while distinct from the Imperial Hotel and Sketch, maintains a cohesive sense of elegance and high fashion, perfectly complementing the Imperial's suite of luxury brands.
